Family business continues its commitment to the Railwaymen

(L:R – Stuart Whitby, Managing Director at Whitby Morrison alongside David Smyth, Director at Swansway Motor Group)

Swansway Motor Group has renewed its partnership with Crewe Alexandra F.C. to the end of the 2027/28 season, reaffirming its commitment to supporting the town, the club and the community that has been at the heart of the family business for more than 20 years.

With its head office just a stone’s throw from the Mornflake Stadium, Swansway’s presence will once again be seen throughout the ground, including the Swansway Family Stand.

The renewed sponsorship continues a partnership built on shared values of community and teamwork, with Swansway supporting the club both on and off the pitch throughout the season.

David Smyth, Director at Swansway Motor Group, said: “Crewe Alexandra is much more than a football club, it’s a huge part of the town’s identity and we’re proud to continue supporting the Railwaymen for another two seasons.

“As a family business that’s grown alongside the local community, it’s important to us that we continue giving something back. The support we’ve received over the years has been incredible, so renewing our partnership with the club feels natural.

“We’re looking forward to another exciting season and wish everyone at the club every success.”

The partnership reflects Swansway’s ongoing investment in the local area, supporting organisations and initiatives that make a positive difference across Crewe and Cheshire.

David added: “Whether it’s helping customers find their next car or backing our hometown football club, we’re proud to be here for the road and the Railwaymen.”

As preparations continue for the new season, Swansway is looking forward to seeing supporters back at the Mornflake Stadium and playing its part in another exciting season for the Railwaymen.