Major new festival unveiled for Crewe this summer

Crewe is set to welcome an exciting new cultural event this summer as Cheshire Afro Festival launches, promising a colourful explosion of African-inspired music, dance and community celebration.

The festival, believed to be the first of its kind in the region, offers an opportunity for local people to ‘dress up and dance to the carnival beat’ alongside a host of attractions in Queen’s Park on June 6.

Designed for all ages and backgrounds, Cheshire Afro Festival aims to transform the park into a beating hub of rhythm, movement and unity – and already it’s creating a buzz on the Cheshire what’s on scene.

Principal organiser is Amaka Lawton, founder of the award-winning Alpha Omega Women Peace & Security (WPS) Foundation based in Crewe and Nantwich Street Angels.

“AfroFest is about bringing people together,” said Amaka, who was born in Nigeria. “African culture is rich, vibrant and full of life, and I wanted to create something in Crewe that celebrates that while welcoming everyone, no matter their background.

“Moving from Nigeria to Crewe gave me a deep appreciation for this local community. This festival is my way of giving back, creating a space where diversity is celebrated and everyone feels they belong.”

‘AfroFest’ will provide opportunities for Cheshire artists, community groups and volunteers to get involved, reinforcing the festival’s mission to support local talent alongside international cultural influences.

Sponsorship offers local businesses an opportunity to raise profile and show their support not just for the event but for Crewe and South Cheshire as a whole.

Benefits include brand visibility across event signage, media and social platforms, VIP access and hospitality opportunities as well as branded zones, giveaways and interactive displays.

Applications are also open for vendors to showcase their artistry and craftsmanship at AfroFest Market featuring African print clothing, handcrafted jewellery, hair and beauty products, art and sculpture and other cultural items.

Amaka, who lives in Wistaston with husband Ken Lawton, owner of Crewe-based Alpha Omega Securities, added: “Our planning team is inviting local businesses to partner with us in delivering a vibrant, carnival-style celebration of African and Caribbean culture.

“We’re encouraging everyone to dress up and come ready to dance to the carnival beat.

“There will be street food, a wide variety of stands and a great vibe bringing the whole community together.”

Organisers hope to hear from sponsors and volunteers. She added: “Cheshire is blessed with a good number of festivals but this is something new, vibrant and totally different.

“AfroFest offers a chance to invest in community pride, champion inclusion and play a vital role in a joyous celebration of unity.

“People will see for themselves this summer. African music and dance are infectious. Once you hear the drums and feel the rhythm, you just can’t stand still!”

AfroFest 2026 went live this week with a new website and announcements on Facebook. Feedback has been encouraging.

The aim is to make it an annual event and another crowd-puller for Crewe supporting aims to grow local pride and showcase positive activity.

For updates, follow AfroFest on social media or go to cheshireafrofest.co.uk

To get involved as a sponsor, in cash or kind, email amaka@cheshireafrofest.co.uk