Show officials hail long-serving sponsors Crewe family firm Mornflake

Nantwich Show officials have paid tribute to the event’s oldest sponsor as tickets for this year’s farming extravaganza get set to go on sale early May.

Breakfast food company Mornflake in Crewe has been behind the show for more than 50 years and returns to the Reaseheath College showground on July 29 as a headline sponsor of the event’s popular Artisan Market.

Also supported by the Great British Cheese Company, the market will showcase high-quality food and drink from more than 50 local producers within a 50 mile radius of Nantwich.

Visitors can expect everything from craft baking and preserves to unique gifts and locally sourced delicacies—further strengthening the show’s reputation as a hub for regional talent and enterprise.

Show manager Liz Parkin said: “Nantwich Show is incredibly proud of its long-standing relationship with Mornflake and the Lea family.

“To have their support for more than 50 years is a remarkable achievement and a testament to their commitment to the local agricultural community.

“Their continued sponsorship, now including the Artisan Market, helps us maintain the show’s traditions while introducing exciting new elements for visitors to enjoy.”

The show, staged annually on the last Wednesday of July, offers a full day of countryside entertainment, food, farming and family fun.

Known as one of the finest one-day agricultural shows in the UK, it brings together spectacular livestock competitions, quality trade stands, rural crafts, food and drink, countryside displays and hands-on activities for all ages.

Set in the beautiful grounds of Reaseheath College, the show celebrates the very best of agriculture and rural life.

Mornflake managing director James Lea said: “We’re very proud of our long association with the Nantwich Show, which has been a cornerstone of the local farming calendar for generations.

“As a family-owned business with deep roots in the agricultural community, it’s important for us to support events that celebrate British farming and rural life.

“We’re especially delighted to sponsor the Artisan Market this year, which champions local producers and reflects the quality and heritage values we stand for.”

Just like the Nantwich Show, Mornflake’s roots are deeply grounded in agriculture.

Its incredible story harks back to 1675 when William Lea began milling oats at Swettenham Mill – nine years after the Great Fire of London and it has remained in Cheshire ever since.

The business, still owned by the Lea family centuries later, proudly celebrates its local roots on the packaging of breakfast products shipped worldwide.

The show, staged by Nantwich Agricultural Society, has been a highlight on the local social calendar since 1897 attracting thousands each year.

With the exception of foot and mouth disease in the 50s, severe weather in 2012 and 2019 and more recently the Covid pandemic, the event has rarely been cancelled.

Formerly held at Dorfold Hall Park, the show moved to Reaseheath College in 2022 and is now firmly established at its new home.

Mornflake’s association stretches back to the 1970s, long before digital records began, with crowds drawn to a massive Food Hall bearing its famous orange branding.

Sister company, animal feed manufacturer HJ Lea Oakes based at Aston near Nantwich, is also a long-standing Patron.

Last year Nantwich Agricultural Society honoured the Lea family’s support with the presentation of a Long Service award plaque.

For more on Mornflake products, heritage and recipes, go to mornflake.com.