Swansway drives forward with Railwaymen sponsorship deal

Crewe family run business Swansway Motor Group, has officially ‘signed’ for Crewe Alexandra FC as the 2025/26 season launches driving forward its commitment to supporting the local community both on and off the pitch.

The sponsorship sees the newly named ‘Swansway Family Stand’ come into play, with prominent branding throughout the stadium and across the club’s digital channels, helping bring fans closer to the action while reinforcing the company’s passion for its hometown team.

In a partnership announcement worthy of transfer deadline day, Swansway’s head office, just minutes from the Mornflake Stadium, has renewed its contract as an official club sponsor, marking another chapter in its long-standing support for the Railwaymen.

David Smyth, Director at Swansway Motor Group, said: “Over the last 20 years, we’ve received incredible support from the people of Crewe and it’s important to us to remain active in the community we call home. Football’s all about passion, teamwork and community, values we share with Crewe Alexandra, a club that’s been at the heart of this town since 1877.”

 This renewed partnership will see Swansway involved in fan-focused initiatives throughout the season, including exclusive matchday competitions, behind the scenes content and opportunities for supporters to get even closer to the club they love.

David continued: “As a family business based here in Crewe, we’re proud to be backing our local team for another season, and we can’t wait to cheer the Railwaymen on every step of the way, both on the road and on the pitch.”

Head of Commercial at Crewe Alexandra FC, James Beckett, added: “We’re thrilled to welcome Swansway back on board for the new season. Their support makes a real difference to the club and it’s fantastic to partner with a business that’s truly part of the Crewe community.”

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L-R: Stuart Whitby, Managing Director at Whitby Morrison alongside David Smyth, Director at Swansway Motor Group