Veterans salute Mornflake for kind-hearted support
Community

Veterans attending a popular breakfast club in Crewe have welcomed a boost from a local company renowned for giving the world its morning rise and shine.
Ex-servicemen and women from across South Cheshire meet regularly at The Haven Cafe on North Street where the kettle was on the boil for a visit from Mornflake this week after a generous donation of cash and products.
The club, an Outreach Project of the Cheshire South Methodist Circuit, provides support and friendship with breakfast gatherings every Wednesday.
It organises regular trips out and its new allotment on Hungerford Road has offered the comradeship of working together to clear the site and grow produce.
Spokesman Keith Glover said: “As a member of this organisation, I have been amazed at what I have seen, the support and love they show to former military veterans and vulnerable members of the community in need within the Crewe area.
“A regular breakfast, with free tea and coffee, meets up every Wednesday 9am to 3pm for veterans and anyone requiring assistance.
“There’s support for veterans in finding housing, benefits and general support once leaving the military. We have seen homeless veterans re-homed and back in employment.
“There’s also mentoring for veterans and members of the community requiring support due to PTSD, physical injuries and other associated needs.
“The allotment offers opportunities to have input into projects and ideas, a chance to be outdoors whilst offering peace of mind, the ability to be part of something positive, exercise and most of all, to have fun and make friends.”
Veterans raise a little money through selling their handmade goods and produce from the allotment.
Keith, from Crewe, added: “The donation has gone towards tools for the allotment and the products have been very much appreciated in the breakfast club. It would have taken a long while to raise this money so we are very grateful to Mornflake.”
Crewe Veterans Breakfast Club is one of several organisations supported by Mornflake in its 350th anniversary year.
The family-owned company, Britain’s fourth oldest, spans 15 generations of the Lea family starting with William Lea who began milling oats in Swettenham in 1675.
Today it’s an ambassador for Crewe of global renown with products reaching breakfast tables in 60 different countries including China, Malaysia, Nigeria and the Caribbean.
As a major employer of more than 350 in Crewe, the family business actively supports health and well-being in the community, supporting organisations that encourage healthy lifestyles and combat isolation.
Managing director James Lea said: “It was great to hear how the breakfast club has brought veterans together, offering emotional and practical support.
“This November, as we remember our fallen heroes and sacrifices made, we’re proud to support the club as part of our ongoing commitment to community.”
For more information on Mornflake products, heritage and recipes go to mornflake.com
Pics
(Top) Veteran Tony Peake, 78, from Haslington with Charlotte Smith from Mornflake at the Haven Café on North Street

Charlotte Smith and Abi Kennish from Mornflake with members Keith Glover and Colin Fitton and club mascot.

Charlotte and Abi meet veterans in their corner in the café



