Crewe Amateur Musicals Society announce next show after smash hit with Ghost

Crewe Amateur Musicals Society (CAMS) is cooking up plans for its next major production, The Great British Bake Off, after delighting audiences with Ghost The Musical at Crewe Lyceum Theatre over four nights in April.

For businesses looking for meaningful ways to invest in the town’s future, CAMS stands as a unique and impactful partner.

Established in 1923 and now operating as a fully Registered Charity (No. 1212565), CAMS has spent more than 100 years enriching the local economy, supporting skills development and creating accessible cultural experiences for residents of all ages.

Far from being “just” a theatre group, CAMS is a long‑standing cultural asset that contributes to community wellbeing, fosters collaboration and supports the social fabric that businesses depend on. With multi‑generational membership and a loyal audience base, CAMS continues to be one of Crewe’s most resilient and trusted volunteer‑led organisations.

Its mission is simple: To make high‑quality musical theatre accessible, inclusive and affordable for the people of Crewe. Every aspect of the Society is run by volunteers, welcoming participants from all backgrounds, ranging from complete beginners to experienced performers, technicians and creatives.

A spokesman said: “Participation in CAMS is often transformational. Members regularly report increased confidence, reduced social isolation, improved mental wellbeing and a strong sense of belonging. These aren’t just personal benefits – they are the foundations of a healthier, more resilient local workforce. For businesses, this makes CAMS a natural partner for Corporate Social Responsibility (CSR), staff engagement and community investment.”

Each year, CAMS stages large‑scale musical productions at Crewe’s historic Lyceum Theatre. Shows such as Kinky Boots, Priscilla Queen of the Desert, Calendar Girls, Jesus Christ Superstar and Made in Dagenham have earned multiple industry recognitions, including two NODA District 8 Best Musical awards.

Now plans are already in the pipeline for The Great British Bake-Off in May 2027.

Producing theatre of this quality is a substantial financial undertaking. The cost of a single production now often exceeds £45,000, covering set design and construction, technical equipment, theatre hire, marketing, costumes, lighting, sound and licensing. These activities support dozens of local suppliers, freelancers and creative professionals each year, providing economic uplift far beyond the stage.

“Partnership with CAMS is an opportunity for businesses to invest directly in the town’s cultural and social infrastructure. It strengthens Crewe’s identity, attracts audiences into the town centre and enriches the lives of the very people who make up the local workforce.”

To explore sponsorship or partnership opportunities email creweamscheshire@gmail.com