Crewe dealership Swansway wins top industry award

Swansway Motor Group has carried off the prestigious ‘Dealer Group of the Year’ in the Fleet Procure Awards recognising excellence in the industry.

The firm was shortlisted in three categories: Dealer Top Sales Performer 2025, Dealer Best SLA Performer 2025 and Dealer Group of the Year.

Winning Dealer Group of the Year reflects Swansway’s continued commitment to delivering exceptional results for its fleet partners, supported by a growing, dedicated fleet team and a customer first approach.

Swansway Motor Group’s fleet operation has continued to grow year on year, driven by investment in people, processes and partnerships, ensuring customers receive a seamless, responsive and trusted fleet experience.

Sarah Eccles, Group Fleet Director at Swansway Motor Group, said: “We’re delighted to be recognised at the Fleet Procure Awards this year. Being shortlisted across three categories was already a fantastic achievement and to win Dealer Group of the Year is a real credit to the hard work, dedication and passion of our fleet team.

“Our fleet business continues to grow year on year and this award reflects our commitment to delivering outstanding service, strong performance and long term partnerships for our customers.

“We’re incredibly proud of what the team has achieved and excited to continue building on this success.”

The Fleet Procure Awards are judged on performance, service delivery and overall contribution to the fleet sector, making this recognition a significant milestone for Swansway Motor Group’s growing fleet operation.